Janine Duff

 Whether you’re here because you:

  • Have ZERO time to write and would rather just stick to what you’re best at. (Or watch reruns of Parks & Recreation. That too.)

  • Are overwhelmed by your million and one ideas, and have no clue where to start…or what to chop.

  • Are stalling your launch because you’re constantly second-guessing your words. (Ok. So you may hold a small grudge against J.K. Rowling.)

  • Worry about sounding like some bifocal-wearing professor or walking resume, when you’re actually super cool. (Like if Amy Schumer and Bill Murray had a love child, you’d be it.)

  • Already tried the DIY route, but want to take your business further faster (and not sound like everyone else using the same stale templates).

  • Want to show your clients that you’re the real freakin’ deal—without leaving a salesy slime trail behind or sounding like a horn-tooter.

…I’m your wily word slinger.


Hey there, I'm Janine! Copywriter, book buff and proud pizzatarian.


My words help small businesses with big hearts:

  • Build wait lists

  • Rocket registration rates

  • Attract new subscribers and fans

  • Raise their rates and grow their team

  • Turn browsers into buyers

Once upon a time…

I won a provincial essay writing contest and graduated from high school with the creative writing award (amidst some not-so-award-winning Buffy the Vampire Slayer fan fiction).

After pocketing my MA in English, my Nancy Drew curiosity pointed me at freelance journalism. I got to interview and tell the stories of the coolest people you’ll ever meet — women MMA fighters, Paraguayan folk harpists raised in jungles, and businessmen trekking across the North Pole to raise money for kids.

A couple of years later, I packed up my pen and storytelling skills to write memorable copy for marketing and advertising companies. I took my word slinging career solo shortly after, and 10 years later, I’m still word jamming.

You’ll never guess what my first business venture was…

“Borrowing” my Uncle Steve’s shoes and trying to sell them to the other residents in his apartment building. (In my defense: I was four.)

You might not know…

I’m Canadian. Which means I enjoy self-deprecating jokes and maple syrup in my coffee.


“I feel like I’m finally putting my best foot forward to attract the right clients and make the sales process easy.

I wasn’t sure how to open up the level of trust that I accomplish easily once I get in front of people. I struggled with feeling salesy and it was hard to know what my potential clients needed to hear from me. I hired Janine because I was so impressed with the work she did for one of my clients. She has an awesome way with words, I felt cared about and loved on at every touch point in the process, and now I’m excited about effortlessly connecting with clients.”

Cathy Olson | Founder & Lead Designer at Love Inspired 


“I’m booking photoshoots 7 months in advance now!

Janine not only understood what I wanted to say, but she took into account how I actually sound and communicate in real life, creating copy that was true to me and my brand. Janine’s word genius will elevate your brand presence and make your ideal customers line up in your inbox with smiles, waiting to hire you.” 

Anna Tsoulogiannis | Photographer at Annawithlove Photography


 Meet The Team


Janine | Copywriter


Drew | Operations & Client Services


Boston | Office Supervisor


“Janine is the best investment I’ve ever made in my business.

The first three launches of my signature group coaching program were a total bust. I only made one sale each launch for a program I'd spent HOURS putting together. After I hired Janine to write my sales page and email sequence, I had a multiple 5-figure launch. People were even emailing me to ask who my copywriter was so I could refer them!”

Shelagh Cummins | Business Coach 


“I sold out spots for me new adult tutoring program without ads or a formal launch.

I had the challenge of trying to appeal to three different customer segments and create a consistent brand voice that proved to my audience — oui, learning French can be fun! My new web copy is très magnifique and I've even started building a wait list for my tutoring services. Janine gave my words that certain je ne sais quoi that was missing and I feel like my bon vivant style finally pops on the page!”

Julie Rheaume-Greenham | The French Effect



(Best read with an English accent)

JANINE DUFF is a Word Slinger who helps service providers speak their customers' language in a voice that’s unmistakably theirs, so they can bump hearts with their people, sell without sleaze, and become more influential and profitable doing what they love. Janine brings a background in creative writing and journalism to website copywriting and brand voice development, so her clients get the best of both worlds: personality and persuasion. She's worked with coaches and creatives, award-winning entrepreneurs, best-selling authors, nonprofits, an Olympic athlete, and even a Las Vegas mentalist act. When she’s not Peggy Olson-ing it up at her keyboard, you can find her getting highly-caffeinated, reading historical fiction, or hiking the Canadian trails with her nutty Boxer dog.