3 Reasons Why You Need a Brand Voice

3 Reasons Why You Need a Brand Voice

I recently switched almond milk brands.

Life-changing, I know.

But I walked by a Califia Farms product display a few weeks ago and read this on the back of their almond milk packaging:

"There are a lot of sweet things in the world; surprise parties, puppies, butterfly kisses. We let them do the heavy lifting when it comes to sweetness and keep it real on the sugarless side of life."

I smiled to myself and with a "SOLD!" - hustled that baby into my shopping cart after a quick once-over of the ingredients.

Honestly? It was comparable to the almond milk I was already drinking. And it cost about $3 more.

But the playful personality that almond milk oozed had me convinced that THIS was the brand for me.

How to Read Your Customer's Mind in 5 Simple Steps

How to Read Your Customer's Mind in 5 Simple Steps

Wondering how to read your customer's mind even if you're not psychic?

Tell me if your typical writing M.O. goes a little like this...

You corral all your wild ideas for your web copy or sales page into a Google Doc, ready to blow the minds of your future customers...

You J.K. Rowling out on that first draft of copy for 7 days straight...

Why I'm Learning To Love The Creative Mess

Why I'm Learning To Love The Creative Mess

It’s happening again. I’m in Google Docs, editing a client’s copy, and I see their cute little face icon pop up in the corner. My fingers freeze. Now they can see my writing in its not-so-sparkly splendor—the backspacing with self-doubt, the broken sentences, the weighing two words for 20 minutes before making a call. (I exaggerate not.)

This weirdly awkward and sweaty forehead moment happens often. My client will get notifications as soon as I start revising their document, and if they’re online, they might go Curious George on me and peek in before I'm done. And hey, I don’t blame them.

3 Free Scripts: How To Break Up With A Client (The Classy Way)

3 Free Scripts: How To Break Up With A Client (The Classy Way)

We've all been there.

Even if your heart is soaring with good intentions and your marketing is totally on-point, less-than-ideal clients will still find a way to wiggle into your schedule. Like those sneaky splinters that somehow get under your nails and are impossible to dislodge.

Interview With Canada's #1 Female Entrepreneur

Interview With Canada's #1 Female Entrepreneur

Today, I've got something wildly special in store for you.

Something that took a little bit of raw courage and approximately 28 hours of fighting with technology...trying to figure out stuff that lurks far, far outside my comfort zone. The result? Not perfect. But I'm okay with that. You see, one of my cool cat clients, Kelsey Ramsden, offered to hop on for a Skype interview together to chat about storytelling in a totally unbuttoned, casual way.