A couple of weeks ago, I hosted my first free 5-day challenge.
I surpassed all my goals for the #brandvoicechallenge AND crushed every stretch goal (save one).
But before you assume I cleaned up, unlike most 5-day challenges, my goal wasn't to make mad chedda.
There was no pitch at the end. (Some people were so weirded out by that, they emailed me to ask if they missed it!)
There was no popping a bottle of Cristal in the back of a Cadillac Escalade. (My version of celebrating involves a $5 Brooklyn pepperoni pizza and yoga pants.)
There was no 350% email list boost. (Most internet-famous people wouldn't want to share a less impressive story with you, so I'm gonna get as honest as Jessica Alba's company with you here.)
I only had one thing in mind for my free challenge: my audience.
Getting to know them, helping them, and letting them teach me.
Was it worthwhile? In every way.
When I randomly mentioned my process in a Facebook group convo, guest post invites rolled in and people PM'd me to understand how my challenge looked behind the scenes.
And since all the internet-famous people focus on how to use challenges as a "mini-launch" strategy, I wanted to give you a look at other ways you can use them too.
So today I’m sharing every single detail of my 5-day challenge experiment...