The Best Zero-Cost Thing I Did For My Business In 2017

The Best Zero-Cost Thing I Did For My Business In 2017

Confession: When I started my freelance copywriting business, I spent over $5k on online courses. 

I tried to Frankenstein my business, piecing together 7-step frameworks, tried and tested templates, and proven systems that promised to get me the same results some big somebody got.

You know how this story goes, right? 

Yeeeeeeeeeeah. That didn't happen. 

No $2000 DIY course ever got me where I wanted to be.

Not even the ones I finished

It's not that these programs didn't teach me something... 

It's just that they were trying to approach my business challenges and goals from the same angle as everyone else's.

I'm happy to say that things look a lot different these days.

Why I'm Learning To Love The Creative Mess

Why I'm Learning To Love The Creative Mess

It’s happening again. I’m in Google Docs, editing a client’s copy, and I see their cute little face icon pop up in the corner. My fingers freeze. Now they can see my writing in its not-so-sparkly splendor—the backspacing with self-doubt, the broken sentences, the weighing two words for 20 minutes before making a call. (I exaggerate not.)

This weirdly awkward and sweaty forehead moment happens often. My client will get notifications as soon as I start revising their document, and if they’re online, they might go Curious George on me and peek in before I'm done. And hey, I don’t blame them.