3 Reasons Why You Need a Brand Voice

3 Reasons Why You Need a Brand Voice

I recently switched almond milk brands.

Life-changing, I know.

But I walked by a Califia Farms product display a few weeks ago and read this on the back of their almond milk packaging:

"There are a lot of sweet things in the world; surprise parties, puppies, butterfly kisses. We let them do the heavy lifting when it comes to sweetness and keep it real on the sugarless side of life."

I smiled to myself and with a "SOLD!" - hustled that baby into my shopping cart after a quick once-over of the ingredients.

Honestly? It was comparable to the almond milk I was already drinking. And it cost about $3 more.

But the playful personality that almond milk oozed had me convinced that THIS was the brand for me.

How to Read Your Customer's Mind in 5 Simple Steps

How to Read Your Customer's Mind in 5 Simple Steps

Wondering how to read your customer's mind even if you're not psychic?

Tell me if your typical writing M.O. goes a little like this...

You corral all your wild ideas for your web copy or sales page into a Google Doc, ready to blow the minds of your future customers...

You J.K. Rowling out on that first draft of copy for 7 days straight...