How To Create Your Content Plan For 2018

How To Create Your Content Plan For 2018

With a new year approaching, it’s the best time to think about your content plan and Q1 goals.

So I hit up one of my copywriting besties, Kelly Stone from Craft My Content, to give you a simple process for creating your 2018 content strategy and editorial calendar.

What you’ll need:

  • Your fave big picture planning tools like a dry erase board or pen and paper

  • Your fave scheduling tools like a traditional planner, Excel spreadsheet, or online content tool (ex. CoSchedule, Buffer, Meet Edgar, etc.)

  • Your fave creativity fuels like a Spotify playlist, a bottomless pot of coffee, some yummy smelling candles, or a glass of Pinot Grigio  

A workbook to help you plan out your content strategy:

Whether your ideas are running around like a bunch of unruly minions in overalls or you feel like you’d have more lucking finding the last unicorn than coming up with new content, this workbook will help you start brainstorming an intentional content strategy that helps you achieve your big business goals in 2018.

3 Reasons Why You Need a Brand Voice

3 Reasons Why You Need a Brand Voice

I recently switched almond milk brands.

Life-changing, I know.

But I walked by a Califia Farms product display a few weeks ago and read this on the back of their almond milk packaging:

"There are a lot of sweet things in the world; surprise parties, puppies, butterfly kisses. We let them do the heavy lifting when it comes to sweetness and keep it real on the sugarless side of life."

I smiled to myself and with a "SOLD!" - hustled that baby into my shopping cart after a quick once-over of the ingredients.

Honestly? It was comparable to the almond milk I was already drinking. And it cost about $3 more.

But the playful personality that almond milk oozed had me convinced that THIS was the brand for me.

How to Read Your Customer's Mind in 5 Simple Steps

How to Read Your Customer's Mind in 5 Simple Steps

Wondering how to read your customer's mind even if you're not psychic?

Tell me if your typical writing M.O. goes a little like this...

You corral all your wild ideas for your web copy or sales page into a Google Doc, ready to blow the minds of your future customers...

You J.K. Rowling out on that first draft of copy for 7 days straight...

3 Free Scripts: How To Break Up With A Client (The Classy Way)

3 Free Scripts: How To Break Up With A Client (The Classy Way)

We've all been there.

Even if your heart is soaring with good intentions and your marketing is totally on-point, less-than-ideal clients will still find a way to wiggle into your schedule. Like those sneaky splinters that somehow get under your nails and are impossible to dislodge.