With a new year approaching, it’s the best time to think about your content plan and Q1 goals.
I recently switched almond milk brands.
Life-changing, I know.
But I walked by a Califia Farms product display a few weeks ago and read this on the back of their almond milk packaging:
"There are a lot of sweet things in the world; surprise parties, puppies, butterfly kisses. We let them do the heavy lifting when it comes to sweetness and keep it real on the sugarless side of life."
I smiled to myself and with a "SOLD!" - hustled that baby into my shopping cart after a quick once-over of the ingredients.
Honestly? It was comparable to the almond milk I was already drinking. And it cost about $3 more.
But the playful personality that almond milk oozed had me convinced that THIS was the brand for me.
Wondering how to read your customer's mind even if you're not psychic?
Tell me if your typical writing M.O. goes a little like this...
You corral all your wild ideas for your web copy or sales page into a Google Doc, ready to blow the minds of your future customers...
You J.K. Rowling out on that first draft of copy for 7 days straight...