YOUR BRAND VOICE GUIDE CONNECTS THE DOTS BETWEEN YOUR:

 
 

Brand Message Strategy

  • Buyer Persona: This picks up where your ideal client avatar falls short

  • Competitor Analysis: Understand what makes you stand out in the marketplace

  • Value Prop Grab Bag: Answer why someone should buy from you with confidence

  • Your Role: Communicate with your audience by stepping into your strengths

  • Your X Factors: Know your signature skills, experiences and advantages

  • Writing Goals: Come to every blank page with a clear intention

  • Core Messaging: The brand beliefs and values that guide every word

  • Content Types: The best formats for sharing your smarts and heart

  • Content Themes: Common threads and topics for your content

  • Story Bank: Personal stories that you can use to connect and convert

 

 

Brand Voice Style

  • Voice Appeal: This is your signature style of communication

  • Copy Do's: Create content that's the right fit for your brand voice

  • Copy Don'ts: Avoid these words, phrases and techniques in your copy

  • Copy Bank: Signature words and phrases (your "brand vocabulary")