If you want eyeballs to stick around, your copy needs to have that minty fresh, smack-me-out-of-my-scrolling-coma effect that can tear your audience away from the other 20 tabs they've got open in their browser. (And those 2,070,000+ search results they just pulled up for butter chicken.)
And THAT means tapping into your biggest competitive advantage: Your brand voice.
Brand Voice Guides were something that I used to reserve for my 1:1 copywriting clients...
But after working with 150+ entrepreneurs to develop their brand voices while writing their copy, I realized that this discovery process could benefit ANY small business owner who writes copy for their business and:
A) Isn't in a position to hire a copywriter or
B) Wants to keep creative control over their own copy.
Your Brand Voice Guide is a document that gives you a clear foundation for the strategy and style of your brand voice.
But more than that, it'll become a compass for every piece of content you write for your website, blog, social media, and marketing materials moving forward.
(No more feeling finger-tied at your keyboard. SWEET.)
It's so clear and clarifying. It's like you're speaking to my core methodologies, character, and life — showing me my past, present, and future all bundled up into one nice little package and stitched together with a common theme. It's always terrifying opening yourself up to another person (especially for my little INFJ self), riddled with uncertainty and feeling "braggy" or too forward. You set me at ease and pulled out things I'd never share all in one go to really look at my WHOLE story, not just one facet of it. I'm so inspired by what you provided for me - it's given me confidence in myself and what I do.
Lydia Kitts | Data-Driven Designer, Strategic Planner & Founder of Prepared
I'll mosey into your inbox to confirm your call date and hook you up with a consulting agreement and your one-time invoice of $397.
We'll video chat it up and shape your brand voice together. You'll feel like you're in a fun, zero-pressure interview with oodles of hand-holding from me.
One week after our call, you'll receive a one-page web copy audit with recommended revisions PLUS your personalized Brand Voice Guide in 2 different versions...
Can I get any edits to my guide?
Brand Voice Guides are considered final deliverables, so revisions are not included. But you will receive an editable Google Doc version of your Brand Voice Guide, so you're free to make your own tweaks and adjustments if you wish.
Does this session include any copywriting?
This is a consulting service, so done-for-you copywriting isn't included. The copy audit will give you helpful copy tweaks you can make to your current web copy, but this is purely feedback and recommendations, not copy editing or rewriting. The point of the Brand Voice Guide is to give you the clarity and foundations you need to act as a starting point when writing your own copy. If you're interested in me writing your copy for you, check out my 1:1 services.
What's your refund policy with Brand Voice Strategy Sessions?
If you cancel your call with 2 weeks' notice, I'm happy to refund you the full amount. No refunds can be made for late cancellations. Due to the time I invest in creating custom Brand Voice Guides, I don't offer refunds for this service, so please contact me first if you have Qs about if you're a good fit for this.