CAPTIVATING COPY COMES DOWN TO MORE THAN FANCYPANTS FORMULAS, CONVERSION TRICKS, AND HITTING THEM IN THE "PAIN POINTS".
If you want eyeballs to stick around, your copy needs to have that minty fresh, smack-me-out-of-my-scrolling-coma effect that can tear your audience away from the other 20 tabs they've got open in their browser. (And those 2,070,000+ search results they just pulled up for butter chicken.)
And THAT means tapping into your biggest competitive advantage: Your brand voice.
Brand Voice Guides were something that I once reserved for my 1:1 copywriting clients...
But after working with 150+ entrepreneurs to develop their brand voices while writing their copy, I realized that this discovery process could benefit ANY small business owner who writes copy for their business and:
A) Isn't in a position to hire a copywriter or
B) Wants to keep creative control over their own copy.
A BRAND VOICE GUIDE WILL HELP YOU:
Stand out in your marketplace with a unique brand voice that's strategically crafted
Shape every piece of content you create to fit your writing style and your audience's needs
Keep your brand voice consistent across all of your different content platforms
Easily collaborate with others, because you'll have guidelines to follow for on-brand content
Create a starting point for all of your content, so you can win your staring contest with the blank page
Create a copy bank of on-brand words and signature phrases that you can refer back to