How I blend the art of creativity with the science of conversion (or the story of how I got my copy chops).

 
 
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COURAGEOUS CREATIVITY

Won a provincial essay writing contest in grade 5 and graduated from high school with the creative writing award (amidst some not-so-award-winning Buffy the Vampire Slayer fanfiction). Pocketed my MA and taught undergrad writing tutorials for a year. Learned how to paint pictures with prose.

 

NANCY DREW CURIOSITY

Began my quest to become a non-starving writer. Became a freelance journalist (bad start). Wrote about women MMA fighters, Paraguayan folk harpists raised in jungles, and businessmen trekking across the North Pole to raise money for kids. Mastered my detective skills to stitch together stories that stick on hearts.

 

SERIOUS STREET CRED

Spent 5+ years penning for marketing and advertising companies as a conversion copywriter. Wrote for big-deals who swore me to secrecy. Broke into brains, converted like a mofo, and learned how to write words you can bank on.