Intro — Janine Duff | Website Copywriter, Brand Voice Strategist

ABOUT BLOG Client Portal CONTACT

WEB COPY COPY COACHING

ABOUT BLOG Client Portal CONTACT

WEB COPY COPY COACHING

COPY COACHING

Want words that bring all the customers to your digi-yard without breaking the bank to hire a copywriter?

Hours

FOLLOW US ON INSTAGRAM @JANINEDUFF

Had an amazing time celebrating our 3-year anniversary with @grandrivercruises1978 in #caledoniaontario - The Blazing Fiddles performance beforehand was a highlight - and the homemade bread? Obsessed!

🙈 Did you know that I got one of my first copywriting clients by knocking on doors and handing out brochures in my neighbourhood?
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✍🏻 That I won a province-wide essay writing contest in grade 5 that set me on the path to becoming a writer?
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🥊 Or that I spent a year as a freelance journalist covering human interest stories on women MMA fighters, Paraguayan folk harpists raised in jungles, and businessmen who were trekking to the North and South poles to raise money for a children’s charity?
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Fast forward 10 years and I believe now more than ever: Your story is what sets you apart.
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Think about it. The competition is getting thicker. It’s easy for anyone with an internet connection and a laptop to start an online business, even if they have zero experience. Standing out is a STRUGGLE.
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This is why excavating my client’s story is one of the most integral parts of my copywriting process.
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Your story is something NOBODY else in your industry can replicate.
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🤷🏻‍♀️ The problem? It’s hard to decide what story to share...which details are relevant...how to connect the dots between your story and your client’s story in an engaging way.
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🔥 In my upcoming live workshop on July 25th, I’m going to teach you how to write an About page that compels AND sells.
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With over 100 About pages under my belt, I’m walking you through my creative process for writing unique, engaging About pages while keeping the process as FUN and painless as possible in this live 90-minute training (replay included).
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And the BEST part is, because this is the first time I’m sharing this content beyond my 1:1 clients, I’m offering a BONUS hot seat style feedback session where you can get personalized feedback on your About page from moi!
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There are only 13 spots left and registration closes July 24th (or when those remaining spots are filled).
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People regularly pay me $1,000+ to write their About page. But you can get access to my creative process for only $97.
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Want to save your seat? Click the link in my bio! 👆🏻

When I started my business, all I wanted was someone to give me the answer. .
I wanted to be handed a tidy checklist or blueprint, so I could replicate the success I’d seen others had. And it took me a few years and a lot of💰to realize: .
Everyone is figuring this 💩 out as they go. Entrepreneurship means getting comfortable with experimentation. There IS no formula...even though there are a lot of “gurus” and “experts” out there who would like you to believe it’s that easy. 😂
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If you’re checking off tasks and following formulas without understanding WHY you’re doing it, WHY it worked for someone else (context is everything!), and WHY it aligns with your goals and values...
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Like me, you might fail and then think you’re not good enough when it was just the wrong approach for YOU. 🤦🏻‍♀️
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Why do you think there are so many types of diets and workouts out there? Planners? Business models? Because one-size-fits-all is a myth.
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This year, I’m set to double my revenue because I stopped following popular advice. And no, I haven’t put a funnel in place or spent one cent on ads or even launched a course or “passive income product”.
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1️⃣ I invested in 1:1 support from a badass biz strategist @stephaniehayes.biz who has pushed me outside my comfort zone, made sure every step I took was in alignment with what I wanted and needed from my business, and helped me address challenges along the way. I no longer feel pressure to do the things I never wanted to do, but thought I should.
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2️⃣ I meet regularly with 2 mastermind groups (zero cost!) to get fresh perspective and personalized feedback from people who have been on my journey with me and actually have context for the advice they give. (Free FB groups and membership communities miss this mark for me.)
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3️⃣ I’m focusing on where I’m seeing a real ROI instead of what other people tell me I should be doing. (My opinions on blogging and social media have changed ENTIRELY!)
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4️⃣ I realized that I needed to do some major mindset work to get where I wanted to be, because no tactic was going to give me more confidence and self-trust.
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Give me a 🙌🏻 if you can relate!

💥 HOT TIP ahead if you're struggling to find your creative flow when you sit down to write that blog post or About page for your business: Switch up your regular routines in the rest of your life! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Hey, I know what it's like to be a creature of habit. I love my egg + guac + sweet potato hash every morning, I trek the same hiking trails with my dog all the time, and laundry day doesn't happen at my place without my go-to vanilla fabric softener. (It's a thing.)
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But when you're running on autopilot in EVERY other part of your life, your creativity can take a nosedive in your business, too! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are a few of my fave ways to get out of a creative rut and get some fresh perspective:
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✔️ Change up your work environment. Just think about how inspired you get after you travel to a new place! Head to a coffee shop, co-working space or park and bring your laptop with you.
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✔️ Experiment with a new recipe or cooking style. I've been having fun with Indian food! (Butter chicken recipes welcome.) 🤤 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Try out a new workout class or exercise. If you usually do yoga, try CrossFit! If you usually hit it hard in the gym, try going for a bike ride or having a dance party with your dog! (No? Am I the only one who does this?)
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✔️ Try a new colour of nail polish or lipstick. Colours can influence our mood and energy levels, so have some fun with bolder or brighter hues than you're used to!
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✔️ Look outside your industry for inspiration! When you're seeing the same trends everywhere you look, it's going to be harder to come up with new ideas. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Got more ideas? I wanna hear them! Tell me your go-to strategies for getting out of a creative funk below! 👇🏻

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