Intro — Janine Duff | Website Copywriter, Brand Voice Strategist

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WEB COPY COPY COACHING

ABOUT BLOG CONTACT

WEB COPY COPY COACHING

COPY COACHING

Want words that bring all the customers to your digi-yard without breaking the bank to hire a copywriter?

Hours

FOLLOW US ON INSTAGRAM @JANINEDUFF

You know what a lot of small business owners keep forgetting? Service IS selling. 🤝🏻
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In a marketing world that's focused on fancy sales funnels, "bigger is better" email lists, and a "passive income" lifestyle that promises you 6-figure launches and beach-feet selfies... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's easy to forget that no matter how slick your marketing is—if you have a service or product that you half-assed and slapped together in a week, you're going to be working *very* hard at selling that thing for a long time. 🙈
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Being of service to your clients and throwing your whole heart into the process IS one of the most powerful (and underrated) forms of selling or marketing you've got at your disposal. I barely ever blog. My email list is tiny. I have less than 1,000 followers here on Instagram.
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And you know what? I'm still booked months in advance. Because I choose to focus on giving my clients the BEST experience possible and upleveling my *craft*—not just my marketing chops—so I get repeat business and word of mouth referrals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So before you buy another course on email marketing or decide to hop on the digital course train, ask yourself: Is this really where you need to focus?
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Yes, marketing is an important skill to have if you want to grow your business. But when you create a service, product or customer experience that's SO good everyone's talking about it, you'd be surprised how little marketing you really have to do to be successful.

A couple of years ago, I bought into the hype surrounding “conversion copywriting”. I took #allthecourses. I wanted people to see me as “legit”. ⁣
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But that label sucked a LOT of passion out of me...⁣
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I’ve always been a storyteller before a copywriter. I started writing little storybooks when I was in grade school and later won creative writing awards. And despite having a creative writing and journalism background when I got into copywriting 10 years ago - NOT a sales or marketing one - I still got my clients results. Really amazing ones. Simply because I knew how to connect the emotional dots...⁣
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While I respect the conversion copywriting world, I’ve fallen out of love with the box I put myself into and the expectations behind it. ⁣
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And as consumers, we’re starting to grow wiser...the headline formulas, the sales page templates - you can spot them from a mile away. I’ve had weeks where I received the SAME email template with a few different words plugged in from multiple coaches. 🤦🏻‍♀️⁣
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We’re getting bored. We’re being oversold to. And we’re “catching on” to these formulas and scripts. I know because I’ve been trained how to use them - and when I implemented these strategies with clients a year ago, they worked much differently than they do now. Like from 5-figure launches to $0 despite using the same funnels and sales copy.

😍 Getting gifts from clients is always the best! Working with Ryan on the journey to starting the #livekind movement gave me hope and purpose when I was in a place where I really needed to be reminded of how kind and compassionate people have the power to be - to each other and the planet. “Cosmos” is the bracelet pictured here and it has grey chrysoberyl stones to promote compassion, forgiveness and love. 🌻 The best part?! Part of the proceeds go to protecting the elephants. 🐘 Check out @allkindsofkind to learn more about their incredible message and the community they’re building around it!

Boston and I have been spending oodles of time out in nature to stay grounded this month. Anyone else feel like January is a little overwhelming with all the goal-setting workshops and new agendas (with crisp white pages ready to have new commitments declared)? Talk about all the pressure! I love dreaming and scheming too for my business, but I prefer to approach it on a year-round basis, making space for the ebbs and flows in my creative energy and desires. The thought of planning out an entire year at once gives me so much anxiety. 🤷🏻‍♀️ Just remember if this is a season of rest and reflection for you (which my winters usually are here in Canada-land!), don’t let the hustle and bustle of 2019 make you feel guilty for taking things at your own pace or honouring your current season. You’re doing an amazing job. 💚

It’s a good thing I’m a stubborn Taurus 🐂 - because I want you to know that even if you think other people are more talented or more experienced than you, perseverance is how you summon the grit and gumption to keep going in business - in spite of the days where your ego gets bruised by a client’s sharp feedback, you get radio silence on your latest blog post, or you’re staring at $17 in your bank account right before rent’s due. Entrepreneurship is about challenging yourself, making mistakes and wrong decisions, but still *choosing* to go outside your comfort zone and grow. Raw talent or natural smarts will never replace the hard work of learning - the falling down, the getting up, the sticking with your dreams even when the going gets tough. It’s a way of life. And if you’re willing to live it, you’ve *got* what it takes to make it. 🙌🏻 #wednesdaywisdom #creativepreneur #quoteoftheday

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