We've all been there.
Even if your heart is soaring with good intentions and your marketing is totally on-point, less-than-ideal clients will still find a way to wiggle into your schedule.
It’s happening again. I’m in Google Docs, editing a client’s copy, and I see their cute little face icon pop up in the corner. My fingers freeze. Now they can see my writing in its not-so-sparkly splendor—the backspacing with self-doubt, the broken sentences, the weighing two words for 20 minutes before making a call. (I exaggerate not.)
Reading your customer's mind is all about digging into the data, so you can develop content, offerings and products that your peeps will be all over like maple syrup on pancakes.
If you worry about the opinions of others, you're not the only one. (Recovering people-pleaser here.)
What if we don't sound professional? Smart or "expert" enough? Cold and unapproachable? Too creative and flowery...or worse, boring?
I tried to Frankenstein my business, piecing together 7-step frameworks, tried and tested templates, and proven systems that promised to get me the same results some big somebody got.
A couple of weeks ago, I hosted my first free 5-day challenge. I surpassed all my goals for the #brandvoicechallenge AND crushed every stretch goal (save one). But before you assume I cleaned up, unlike most 5-day challenges, my goal wasn't to make mad chedda.