You’re still staring at a blank screen, three coffees later. Giving the stink eye to that taunty cursor. Because you’re stuck in the worst place possible — your own head.
Which is usually when you start creeping the competition. (Read: The go-to woman in your industry who is all #iwokeupwith6figures and has enviable mermaid hair.)
You wonder what she’s doing differently and try imitating her voice. (Hey, if it worked for her…)
You slash your prices by 20%. Then refresh your inbox every 5 minutes in anticipation of all the new inquiries that are sure to start pouring in. (Like…any second now.)
But let’s be honest. Oprah hasn’t called yet. And understanding your customer’s “pain points” or communicating the benefit behind that feature is HARD.
You don’t have time to spread your genius wafer-thin wrangling words, when you’ve got people to serve and money chests to lie in. (Kidding. This isn’t a Rihanna music video.)
So, here’s a better idea…
Words that reflect the real sweary-sailor/kiss-my-dog-on-the-mouth/moleskin-maniac YOU give people tiny heart-explosions before they ever set foot in your inbox. (And that’s when the saying “where have you been all my life?” will come to mind.)
Who has hours to waste on discovery calls and emails with bad fits? Speak to the heart of your dream clients and people who trust your expertise and appreciate your signature style will clamor to work with you (no shouting from rooftops or throwing apples required).
Engagement is the new persuasion. When your words connect, you can forget those awkward, icky convos where you try to convince discount divas and fence squatters that you’re worth their hard-earned moola. (Go ahead. Put the loofah away.)
I was relieved when I read Janine’s first draft, because it was a like having a bang on horoscope that was written about me. She even found a way to weave my holistic background and healthy living values into my approach as a bookkeeper. I feel excited about moving forward with my business now because Janine’s copy is helping me break free of industry stereotypes that peg accounting professionals as overly analytical, cold and disconnected.
Charyl Denomy Lieder | Bookkeeper for Online Entrepreneurs
Side effects may include: A rush of clarity. Resparked love for your business. And the kind of soul-on-fire confidence that’ll help you stop blending in or Pink-Panthering around what you really wanna say.
You'll receive your 1st draft and a video that walks you through every carefully plucked word. (My voice bears no resemblance to Morgan Freeman's tenor pitch, Christopher Walken's dramatic pauses, or Scarlett Johansson’s husky purr. My apologies.)
I’ll bring the Qs and passable jokes. You’ll bring an open heart, so I can make your story sing like Aretha Franklin and figure out how to amplify your voice appeal and spotlight your value.
Together, we'll co-create in Google Docs and spiffy up your copy until it meets your "I wanna hug you!" approval. As a (reformed) Savage Garden fan, I want to make sure you truly, madly, deeply love the words you'll stand behind (and feel fully expressed on the digi-page.)
How do I break into your customer's brain? Eavesdropping on FB convos, unpicking testimonials and Amazon reviews, prowling Reddit, and conducting customer interviews and surveys.
With your brand spankin' new words ready to make their online debut, you may be inspired to order confetti poppers online (in bulk), scream-sing Uptown Funk to your dog, or kiss unsuspecting strangers in coffee shops. Consider yourself warned...
The 1st payment is due one month before we start word jamming, the 2nd once we begin, and the 3rd after we wrap up your project.
You get two rounds of revisions within the original scope of your project. We'll polish those words until they're bright like a diamond.
You get unlimited email support when we're collaborating. Qs, light-bulbs, "that's what she said" jokes...they’re all fair game!
Distinctly-you web copy that'll that’ll feel like a joy ride through your dream client’s mind and make them feel like you’ve secretly been stalking them (but in a totally caring way—not a Jim-Carrey-in-the-Cable-Guy kinda way).
Sales copy that doesn't sound like sales copy, so you can take your next product or program launch to intergalactic heights, inspire fence sitters to bust a move, and build buzz and desire on the ride to cart open (all you’re missing is one caught-in-the-rain Chris Hemsworth).
She crafts copy that is so YOU, while still being so on-point and engaging! Better yet, she walks you through every step of her strategy, so you know exactly why she’s chosen the perfect words for your project.
Liz Wolfe | NTP & Best-Selling Author of Eat the Yolks
Got an upcoming launch you need a word slinger on deck for?
The more lead time you can give me, the better.
If you crack open a dictionary, the cut ‘n’ dry definition of copywriting is the art of selling with words. (But if you watch Mad Men, you’ve probably been under the misapprehension that copywriters just stand around slamming back whiskey and having lunch break affairs. HAH.)
As a copywriter, I help you schmooze with the people you want to work with. Not the ones who are trying to undercut your prices or go all fire and brimstone on you. (You’re welcome.)
Copywriting uses a mix of storytelling, persuasive language, and human psychology to help you get the clicks that lead to connections and cha-chings.
My words don't guarantee yachts or beach-feet selfies. Your results depend on other factors like how far you are in your business, the community and network you’ve built, your business knowledge and tech savvy. Not to mention, your level of expertise, dedication and consistency.
Really, only YOU can get you results. But my words are here to help.
I accept most forms of payment (except chickens). You can send e-transfers to firstname.lastname@example.org or submit payment through Stripe (which also accepts credit cards). Donuts in lieu of dolla bills may be negotiated.
Need to beef it up? Or shave it down? I may suck at yoga, but I'm flexible when it comes to my services. Tell me what you need (or don't need) and we'll customize any package to fit your needs.
White papers. Blog and social media posts. Press releases. E-books. Wedding vows. Breakup letters. If it isn’t related to web copy or sales pages, it’s probably not something I do. But if you wanna double check, feel free to ask!
I’d have to say it’s a tie between white water rafting and exercising racehorses. But also, I once ate alligator jambalaya. (For the record? Gross.)