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Get copy that gets you customers, clicks, and cha-chings.

  

Still staring at a blank screen? Three coffees later? Giving the stink eye to that taunty cursor? 

Your finger is trembling over the PUBLISH button because you’re stuck in the worst place possible — your own head.

Which is usually when you start creeping the competition. (Read: The go-to woman in your industry who is all #iwokeupwith6figures and has enviable mermaid hair.)

You wonder what she’s doing differently and try imitating her voice. (Hey, if it worked for her…)

You slash your prices by 20%. Then refresh your inbox every 5 minutes in anticipation of all the new inquiries that are sure to start pouring in. (Like…any second now.)

But let’s be honest. 

You don’t have time to spread your genius wafer-thin wrangling words, when you’ve got people to serve and money chests to lie in. (Kidding. This isn’t a Rihanna music video.)

So here’s a better idea…

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Voice Appeal

A custom-crafted copywriting process to help you reach and resonate with the right people, make your readers straight-up sob with relief and think "she GETS me!", and do it all while sounding like you're the REAL deal (and a real human being).

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SEPARATE YOURSELF FROM THE ONLINE HERD

Words that reflect the real sweary-sailor/kiss-my-dog-on-the-mouth/moleskin-maniac YOU give people tiny heart-explosions before they ever set foot in your inbox. (And that’s when the saying “where have you been all my life?” will come to mind.)

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BUMP HEARTS WITH YOUR PEOPLE

Who has hours to waste on discovery calls and emails with bad fits? Speak to the heart of your dream clients and people who trust your expertise and appreciate your signature style will clamor to work with you. (No throwing apples required.) 

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SELL WITHOUT FEELING LIKE YOU NEED A SHOWER

Engagement is the new persuasion. When your words connect, you can forget those awkward, icky convos where you try to convince discount divas and fence squatters that you’re worth their hard-earned moola. (Go ahead. Put the loofah away.)

shortly After my new web copy went live, I BOOKED FOUR NEW CLIENTS.

I was relieved when I read Janine’s first draft, because it was a like having a bang on horoscope that was written about me. She even found a way to weave my holistic background and healthy living values into my approach as a bookkeeper. I feel excited about moving forward with my business now because Janine’s copy is helping me break free of industry stereotypes that peg accounting professionals as overly analytical, cold and disconnected.

Charyl Denomy Lieder | Bookkeeper for Online Entrepreneurs

How our word party goes down...

 
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COZY UP WITH MY SIGNATURE BRAND VOICE QUESTIONNAIRE

Side effects may include: A rush of clarity. Resparked love for your business. And the kind of soul-on-fire confidence that’ll help you stop blending in or Pink-Panthering around what you really wanna say.

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i bust a word, ONLY COMING UP FOR COFFEE & LARA BARS

You'll receive your 1st draft and a video that walks you through every carefully plucked word. (My voice bears no resemblance to Morgan Freeman's tenor pitch, Christopher Walken's dramatic pauses, or Scarlett Johansson’s husky purr. My apologies.) 

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60-MINUTE ZOOM SESH TO WORD JAM TOGETHER

I’ll bring the Qs and passable jokes. You’ll bring an open heart, so I can make your story sing like Aretha Franklin and figure out how to amplify your voice appeal and spotlight your value.

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YOUR SALTY & SWEET FEEDBACK, please

Together, we'll co-create in Google Docs and spiffy up your copy until it meets your "I wanna hug you!" approval. As a (reformed) Savage Garden fan, I want to make sure you truly, madly, deeply love the words you'll stand behind (and feel fully expressed on the digi-page.)

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CUSTOMER RESEARCH & COPY-STALKING (THE LEGAL KIND)

How do I break into your customer's brain? Eavesdropping on FB convos, unpicking testimonials and Amazon reviews, prowling Reddit, and conducting customer interviews and surveys.

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celebrate like you just got an amazon delivery

With your brand spankin' new words ready to make their online debut, you may be inspired to order confetti poppers online (in bulk), scream-sing Uptown Funk to your dog, or kiss unsuspecting strangers in coffee shops. Consider yourself warned...

And in case you're wondering...

 

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how do your monthly payment plans work?

The 1st payment is due one month before we start word jamming, the 2nd once we begin, and the 3rd after we wrap up your project.

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how many rounds of revisions do i get?

You get two rounds of revisions within the original scope of your project. We polish those words until they're bright like a diamond.

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can i swoop into your inbox for support?

You get unlimited email support when we're collaborating. Qs, light-bulbs, "that's what she said" jokes...they’re all fair game!

Looking for packages and pricing?

 
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WEB COPY & SALES FUNNELS

Distinctly-you web copy that feels like a joy ride through your dream client’s mind and makes them feel like you’ve been secretly stalking them (but in a totally caring way—not a Jim-Carrey-in-the-Cable-Guy kinda way).

 
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SALES PAGES, EMAIL SEQUENCES & LAUNCH COPY

Sales copy that doesn't sound like sales copy, so you can take your next product or program launch to intergalactic heights, inspire fence sitters to bust a move, and build buzz and desire on the ride to cart open (all you’re missing is one caught-in-the-rain Chris Hemsworth).

Janine takes the time to understand even the smallest details of your business.

She crafts copy that is so YOU, while still being so on-point and engaging! Better yet, she walks you through every step of her strategy, so you know exactly why she’s chosen the perfect words for your project.

Liz Wolfe | NTP & Best-Selling Author of Eat the Yolks

Wanna get on my wait list?

Got an upcoming launch you need a word slinger on deck for?

i typically book 1-2 months in advance.

The more lead time you give me, the more likely I can wiggle you into my calendar.

"OK, but..."

What's a copywriter, anyway?

If you crack open a dictionary, the cut ‘n’ dry definition of copywriting is the art of selling with words. (But if you watch Mad Men, you’ve probably been under the misapprehension that copywriters just stand around slamming back whiskey and having lunch break affairs. HAH.)

As a copywriter, I help you schmooze with the people you want to work with. Not the ones who are trying to undercut your prices or go all fire and brimstone on you. (You’re welcome.)

Copywriting uses a mix of storytelling, persuasive language, and human psychology to help you get the clicks that lead to connections and cha-chings.


Do you have a portfolio?

Fo sho! You can find some of my writing samples, unscripted testimonials and additional details here.


Will your words make me rich?

My words don't guarantee yachts or beach-feet selfies. Your results depend on other factors like how far you are in your business, the community and network you’ve built, your business knowledge and tech savvy. Not to mention, your level of expertise, dedication and consistency.

Really, only YOU can get you results. But my words are here to help.


How do I pay?

I accept most forms of payment (except chickens). You can send e-transfers to janine@janineduff.com or submit payment through Stripe (which also accepts credit cards). Donuts in lieu of dolla bills may be negotiated.


Need to beef it up? Or shave it down? I may suck at yoga, but I'm flexible when it comes to my services. Tell me what you need (or don't need) and we'll customize any package to fit your needs.

What if your packages don't fit my needs?


What writing don't you do?

White papers. Blog and social media posts. Press releases. E-books. Wedding vows. Breakup letters. If it isn’t related to web copy or sales pages, it’s probably not something I do. But if you wanna double check, feel free to ask!


Craziest thing you've ever done?

I’d have to say it’s a tie between white water rafting and exercising racehorses. But also, I once ate alligator jambalaya. (For the record? Gross.)