If writing about yourself makes you want to hide in bed and hug your cat until Jon Snow sweeps in with a whirl of fur and curls to save the day, you're ready to put your message into the hands of a copywriter. Congrats!
Business owners like you who are ready to grow and go pro eventually realize:
Even if you can string a few words together, that doesn't mean it's the best use of your time OR that you'll do yourself justice. (This is why I don't cut my own hair.)
My job is to help you do what YOU'RE best at by doing what I'm best at.
I take you through a custom-crafted process to discover your secret advantages (your messaging, your story, your brand voice) and infuse it into your web copy in a way that compels and sells.
And not in a braggy, eye-roll, I'll-change-your-life-overnight kind of way...
But in a fun, engaging, make-your-personality-and-credibility-shine kind of way.
If you've never worked with a copywriter before, I get that this is a big step for you.
Maybe you've been DIYing your way and now you're ready to invest in a pro who can help you take your business further, faster...
Maybe you want to do it right from the start and skip those bottleneck years...
Or maybe writing about yourself just turns you into a grumpypants (and your kids are getting the impression that you're turning into The Hulk whenever the blinking cursor gets on your last nerve).
Whatever the case may be, I'm here to make sure your copy starts representing the business you want to have, not the one that's gotten you this far.
I hired Janine because any inquiries I got about booking my event venue were usually followed by: Let me think about it. She saw through the cobwebs in my head and effortlessly churned out copy that was bursting with fun AND converting. Within an hour of the new copy going live, I had inquiries in my inbox, people were booking me without hesitation instead of trying to haggle, and a total stranger emailed me to compliment me on how creative and perfectly-worded my copy was.
Naté Grindeland | Founder of Mixin Mingle Event Spaces
I felt lost for words because the wedding industry is highly competitive and focuses on building emotional connections, but Janine thoughtfully crafted our brand message to speak directly to our dream clients and share our story. Because she took the time to understand our business, I didn’t have to get bogged down providing feedback, we’re booking 4-6 months in advance, and I always hear from new clients how certain phrases really resonated with them and they were sold on working with us before our initial chat.
Ashley Malone | Creative Director & Principal Designer at Ashley & Malone
Inspire visitors to stick around and get clicky with it.
To induct visitors into your unofficial fan club.
So they'll be hanging onto your very last web words.
So they'll drop their email address like it's hot.
Up to 3 package descriptions that make working with you a no-brainer.
A convenient PDF guide to keep you on-brand with your content.
A short list of one-liners that are guaranteed to impress.
To throw the spotlight on your street cred.
2 weeks (as long as you do your homework on time, wink).
Any of the above pages/copy elements can be "traded" for a different page.
If you don't need a Services page but need a Speaking page?
We can tailor the package to work for you!
Start Here Page
Mini Sales Page
Shop or Products Page
Additional Web Pages
Email Nurture Sequences
Tell me how I can help. I also do custom quotes.
Side effects may include: A rush of clarity. Resparked love for your business. And the kind of soul-on-fire confidence that’ll help you stop blending in or Pink-Panthering around what you really wanna say.
You'll receive your 1st draft and a video that walks you through every carefully plucked word. (My voice bears no resemblance to Morgan Freeman's tenor pitch, Christopher Walken's dramatic pauses, or Scarlett Johansson’s husky purr. My apologies.)
I’ll bring the Qs and passable jokes. You’ll bring an open heart, so I can make your story sing like Aretha Franklin and figure out how to amplify your voice appeal and spotlight your value.
Together, we'll co-create in Google Docs and spiffy up your copy until it meets your "I wanna hug you!" approval. As a (reformed) Savage Garden fan, I want to make sure you truly, madly, deeply love the words you'll stand behind (and feel fully expressed on the digi-page.)
How do I break into your customer's brain? Eavesdropping on FB convos, unpicking testimonials and Amazon reviews, prowling Reddit, and conducting customer interviews and surveys.
With your brand spankin' new words ready to make their online debut, you may be inspired to order confetti poppers online (in bulk), scream-sing Uptown Funk to your dog, or kiss unsuspecting strangers in coffee shops. Consider yourself warned...
The 1st payment is due one month before we start word jamming, the 2nd once we begin, and the 3rd after we wrap up your project.
You get two rounds of revisions within the original scope of your project. We polish those words until they're bright like a diamond.
You get unlimited email support when we're collaborating. Qs, light-bulbs, "that's what she said" jokes...they’re all fair game!
followed by 2 additional monthly payments of $700
(for a total of $2100)
I cringe to think of my copy before Janine because it was all kinds of awkward. Then she came along and sprinkled word confetti all over my website, and now my copy shines brighter than the Hope Diamond. I’ve actually had to take my 1-on-1 offering down because I got so slammeroo-ed with new clients!
Shanon Doolittle | Fundraising Coach