FINDING THE WORDS TO Describe what you do is no joke.
If writing about yourself makes you want to hide in bed and hug your cat until Jon Snow sweeps in with a whirl of fur and curls to save the day, you're ready to put your message into the hands of a copywriter. Congrats!
Business owners like you who are ready to grow and go pro eventually realize:
Even if you can string a few words together, that doesn't mean it's the best use of your time OR that you'll do yourself justice. (This is why I don't cut my own hair.)
My job is to help you do what YOU'RE best at by doing what I'm best at.
I take you through a custom-crafted process to discover your secret advantages (your messaging, your story, your brand voice) and infuse it into your web copy in a way that compels and sells.
And not in a braggy, eye-roll, I'll-change-your-life-overnight kind of way...
But in a fun, engaging, make-your-personality-and-credibility-shine kind of way.
If you've never worked with a copywriter before, I get that this is a big step for you.
Maybe you've been DIYing your way and now you're ready to invest in a pro who can help you take your business further, faster...
Maybe you want to do it right from the start and skip those bottleneck years...
Or maybe writing about yourself just turns you into a grumpypants (and your kids are getting the impression that you're turning into The Hulk whenever the blinking cursor gets on your last nerve).
Whatever the case may be, I'm here to make sure your copy starts representing the business you want to have, not the one that's gotten you this far.
I went from bare bookings to opening my second location.
I hired Janine because any inquiries I got about booking my event venue were usually followed by: Let me think about it. She saw through the cobwebs in my head and effortlessly churned out copy that was bursting with fun AND converting. Within an hour of the new copy going live, I had inquiries in my inbox, people were booking me without hesitation instead of trying to haggle, and a total stranger emailed me to compliment me on how creative and perfectly-worded my copy was.
Naté Grindeland | Founder of Mixin Mingle Event Spaces
WE'VE RAISED OUR RATES OVER 40%.
I felt lost for words because the wedding industry is highly competitive and focuses on building emotional connections, but Janine thoughtfully crafted our brand message to speak directly to our dream clients and share our story. Because she took the time to understand our business, I didn’t have to get bogged down providing feedback, we’re booking 4-6 months in advance, and I always hear from new clients how certain phrases really resonated with them and they were sold on working with us before our initial chat.
Ashley Malone | Creative Director & Principal Designer at Ashley & Malone
GET EVERYTHING YOU NEED TO MAKE AN IMPRESSION ONLINE:
EYE-ENSNARING HOME PAGE
Inspire visitors to stick around and get clicky with it.
CRUSH-WORTHY ABOUT PAGE
To induct visitors into your unofficial fan club.
CLICK-ME CONTACT PAGE
So they'll be hanging onto your very last web words.
IRRESISTIBLE OPT-IN COPY
So they'll drop their email address like it's hot.
Up to 3 package descriptions or a sales page for your signature offer.
BRAND VOICE GUIDE
A handy style guide to keep you on-brand with your content.
yawn-proof profesh bio
To throw the spotlight on your street cred.
ONE BONUS ELEMENT
Your choice: Maybe a tantalizing tagline or Start Here page?
So your copy is organized and ready to hand off to your designer!
WITH A TIMELINE OF:
3-4 weeks, as long as you do your homework on time. (wink)
Any of the above pages/copy elements can be "traded" for a different page.
If you don't need a Services page but need a Speaking page?
We can tailor the package to work for you!
Start Here Page
Mini Sales Page
Shop or Products Page
Additional Web Pages
Ask About Add-Ons
Need something a little more custom?
Tell me how I can help. I also do custom quotes.
How our word party goes down...
COZY UP WITH MY SIGNATURE BRAND VOICE QUESTIONNAIRE
Side effects may include: A rush of clarity. Resparked love for your business. And the kind of soul-on-fire confidence that’ll help you stop blending in or Pink-Panthering around what you really wanna say.
i bust a word, ONLY COMING UP FOR COFFEE & LARA BARS
You'll receive your 1st draft and a video that walks you through every carefully plucked word. (My voice bears no resemblance to Morgan Freeman's tenor pitch, Christopher Walken's dramatic pauses, or Scarlett Johansson’s husky purr. My apologies.)
90-MINUTE ZOOM SESH TO WORD JAM TOGETHER
I’ll bring the Qs and passable jokes. You’ll bring an open heart, so I can make your story sing like Aretha Franklin and figure out how to amplify your voice appeal and spotlight your value.
YOUR SALTY & SWEET FEEDBACK, pUHlease
Together, we'll co-create in Google Docs and spiffy up your copy until it meets your "I wanna hug you!" approval. As a (reformed) Savage Garden fan, I want to make sure you truly, madly, deeply love the words you'll stand behind (and feel fully expressed on the digi-page.)
CUSTOMER RESEARCH & COPY-STALKING (THE LEGAL KIND)
How do I break into your customer's brain? Eavesdropping on FB convos, unpicking testimonials and Amazon reviews, prowling social media, reviewing surveys. Plus, I’ll conduct up to 3 customer interviews!
celebrate like you FOUND A BONUS FRY IN THE TAKEOUT BAG
With your brand spankin' new words ready to make their online debut, you may be inspired to order confetti poppers online (in bulk), scream-sing Uptown Funk to your dog, or kiss unsuspecting strangers in coffee shops. Consider yourself warned...
And in case you're wondering...
how do your payment plans work?
1st payment is a deposit, 2nd is due when we start your project, 3rd after we wrap up or within 30 days of the start date (whichever comes first).
how many rounds of revisions do i get?
You get two rounds of revisions within the original scope of your project. We polish those words until they're bright like a diamond.
can i swoop into your inbox for support?
You get unlimited email support when we're collaborating. Qs, light-bulbs, "that's what she said" jokes...they’re all fair game!
3 payments of
(for a total of $4500)
In less than 36 hours after my new copy went live, I had three 1-on-1 bookings.
I cringe to think of my copy before Janine because it was all kinds of awkward. Then she came along and sprinkled word confetti all over my website, and now my copy shines brighter than the Hope Diamond. I’ve actually had to take my 1-on-1 offering down because I got so slammeroo-ed with new clients!
Shanon Doolittle | Fundraising Coach